Week 1
- Generating free traffic to your website.
- How to write a content article
- The difference between an article and a press release
- Locations that receive lots of traffic
- Resources for article writing
- Activate your personal website.
Week 2
- Constructing the copy on your website, page by page, paragraph by paragraph
- How to write a press release
- 4 ways to get publicity
Week 3
- The most important variable when it comes to getting traffic and getting the right traffic
- Understanding your audience – Key to getting traffic and writing copy
- The Key items that must come together to run a successful campaign
- Understanding PPC (Pay Per Click) traffic – pros and cons.
- How to write an ad that will grab your prospect attention.
Week 4
- Variables to look for when deciding on what PPC engine to sign up with
- Understanding PPC search engine networks
- How to structure a PPC campaign
- The 3 most critical components of a strong PPC advertising campaign
- How to get your ad to the top position
- Keyword popularity tools - keyword finder & selection process
Week 5
- Pre-campaign setup – what is necessary on your part
- Avoid the trap of having keywords disabled
- Everything we do to setup campaigns
- The law of averages
- A few ways to get more traffic
- Places you should be getting traffic from
- Keyword generation programs
- Keyword management
- Effectively managing your CTR (Click Through Rate) and keywords
Week 6
- Indexing & organic listings – pros & cons
- What is a “spider” or “web crawler”
- What do search engines look for when establishing ranking and the positioning of a website (9 Vital Characteristics)
- Indexing replicated sites vs. custom domain names
Week 7
- Appropriate way to use a blog – without breaking the bank
- How to get a free blog
- The lifeline of your business is your database
- Things to check out before selecting your auto responder
- How to use your system properly and generating income by creating different streams
Week 8
- Course outline and review
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