Week 1
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What is copy – The Dream Team definition of copy Myths surrounding copy
- The 2 most important variables when writing copy
- The 5 different types of sites that you’ll find online
- What are the objectives that must be accomplished in crafting compelling copy
- The relevance of appropriate headlines
- Examples of quality headlines and headline styles
- Creativity and its important roll in crafting copy
Week 2
- Importance of headlines and writing quality copy
- The 2 most important variables of writing good copy and getting traffic to your website
- Understand the benefits of your products - the product knowledge formula
- Understanding your audience (their wants, needs, fears, desires, etc)
- 9 vital rules for writing strong headlines
- The Top 3 Reasons That Most Headlines Fail
- The different types of headlines and how to use them
Week 3
- Bringing life to your copy
- Our favorite headline styles
- The importance of using power words in your copy & our favorite Power headline words
- Crafting your site copy
- 5 phases of completing your site skeleton
- Our famous headline contest – earn cash in class
Week 4
- Increasing conversion rates – how to get more leads with the same amount of visitors
- 5 surefire ways to lift response
- Things to look for when analyzing your copy
- 5 common copywriting mistakes – by veterans and rookies
Week 5
- Verbs vs. super verbs – bringing action to your copy
- Adjectives vs. super adjectives
- Writing the body of your site copy
- The website conversion formula - The dummy guide for writing killer copy
- From blank paper to headline in less than an afternoon - The winning headline creation formula
Week 6
- The headline conversion rule (otherwise known as HCR)
- How to avoid confusing your prospect
- Examples of different types of headlines
Week 7
- Advanced Sites – Focus on headlines, copy flow, ps’s, CTA’s and subheads
- The official Dream Team 31 Point Copy Check List
- How to increase your conversion rates dramatically
Week 8
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Course outline and overview
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