The single biggest difference between a business owner and an employee
The definition of a marketing transaction
5 mechanical components of a marketing transaction
4 mental components of a marketing transaction
The natural laws that affect us as marketers and consumers
Homework assignment
Week 3
Conclude homework assignment
Crafting your prospecting script
What is critical to do and what to avoid when talking to a potential prospect
Find out if your prospect has an interest in your product in 30 seconds or less
Marketing is a numbers game - learn how to contact 50 prospects per hour
Week 4
Script memorization technique
What equipment is vital and what is not necessary for your business
Creating a schedule
Leads – which types of leads are the right “test” for your program and how to find them for less than 20 Cents per lead (be ready to logon to the internet)